Perhaps the hardest thing about this self-isolation period is that we can’t go out and see our pals, show off our quarantine bangs or mullet irl and wear some of our fave party clothes. I’m talking about doing your favourite eco-friendly glitter look from Euphoria, coupled with a nice vintage printed shirt, soft ‘80s blazer (like Syrup fave Stanley Barber) and smart pants, or a flowy rose gown, hoop earrings, chunky highlights or curls.
I think I speak for all of us when I say, I miss my friends. I miss going out. I miss going out with my friends. And, I miss dressing up to go out. It’s a full on ritual and really does a lot for your self-esteem.
So, fortunately for me and you, TikTok’s latest trend, the #Don’tRushChallenge, is trying to recapture that. Yay team.
What is the #Don’tRushChallenge?
The Don’t Rush Challenge is a new TikTok beauty trend. Essentially it’s another one of those before and after cutaway videos, only it features a montage of you and your friends instead of just you.
It starts with you dressed in your most comfy stay at home #justwokeup trackies (an outfit you’ve worn for the third day in a row, let’s be real), before turning to the camera and blocking it (usually with a makeup brush, but other products also feature), removing it from the lens to reveal you in your favourite outfit to go out in, before passing the beauty baton to your friend who’ll do the same thing. It truly is one of those iconic glow up moments, only ringing more true right now while we’re all in self-isolation and unable to show off our best selves to the IRL world.
when you have to do the ##DontRushChallenge alone because you have no friends♬ Don’t Rush – Young T & Bugsey feat. Headie One
quando as pretas se reúnem ##dontrushchallenge 🔥✊🏿🇧🇷♬ som original – kenyaborgess
This ##DontRushChallenge isnt for everyone♬ original sound – lasizwe
##DontRushChallenge • Nigerian Kings Edition 🤴🏿🇳🇬♬ original sound – sirchiditv
Where did it come from?
While the trend is popular on TikTok and Instagram, it originated from Twitter user Lash (@lase_asolo) on 22nd March. After the U.S. government advised against unnecessary social gatherings, Lash, like all of us, was unable to see her friends and go out, and missed them.
So, to make herself and her friends feel pretty and special during this tough time, she asked the six of them to film a video with her, transitioning between their casual daily self-isolating looks and their most glowing fine as fuck outfits, all to the theme of Young T and Bugsey’s “Don’t Rush.”
Alternatives to the OG TikTok beauty challenge
Other users are creating their own alternatives to the hashtag, too. Some are using it to show off their incredibly put together crocheted looks, praise positivity in the Shake the Room challenge, or, for healthcare workers helping to fight the virus, change out of their scrubs to some scrubba-dubb-dubb lewks.
Since last month, the World Health Organisation (WHO) has strictly advised against any unnecessary outside activity, including the gym, meeting up with friends for coffee or going over to each other’s house for chill hangs. Naturally, that’s added to our anxieties about the Covid-19 pandemic, leaving us to find ways to virtually recreate life before the crisis. The Don’t Rush Challenge is one such trend, encouraging us to not only stay connected with our friends but giving us the opportunity to practise some much needed self care.
It can be super easy to just spend your time in self-iso purely in your most comfortable and bland clothes because nobody’s watching, but with this hashtag, it’s getting us through it and having us looking fiiine doing it.