Beauty Standards Are Changing In 2020, Thnx To These 20 Legends

A round of applause to these celebrities who are changing the game when it comes to beauty standards in 2020.

When it comes to rules, people usually fall into one of two camps: those who follow them and those who break them. The beauty world certainly has many rules (“Eyes or lips, never both”), and while you could argue that rules are there for a reason, as far as makeup goes, it’s often the rule-breakers who are the most inspiring.

This is definitely the case in Hollywood, where a new guard of celebrities has been eschewing traditional makeup wisdom and defying convention to create a looks that are more exciting and artistic than ever before. And since game-changers deserve to be honoured, we’ve rounded up nine celebrities who are changing the face of beauty in the best way.

Scroll on to see them all.

Hunter Schafer

Euphoria star and transgender model Hunter Schafer is not only garnering praise for her incredible street style but for her unconventional approach to beauty. Seen sporting a number of raw, artistic make up looks that experiment with colour and lines, Schafer’s off-screen beauty moments are just as inspiring as the makeup looks on Euphoria.

Yara Shahidi

A rising icon in every way, Grown-ish actress Yara Shahidi has an incredible ethos when it comes to beauty: “Rather than redefine beauty, let’s undefine it. Take a moment to celebrate each other, it’s personal to be individual.”

Unafraid to experiment with her look, the Iranian-African-American actress often pares back standout hairstyles with simple makeup underscored by a pop of colour.

Lucy Boynton

One of the greatest beauty muses of 2019, Lucy Boynton’s red carpet makeup never disappoints. From bold lower lashes to neon lips with vibrant eyes, The Politician actress frequently eschews conventional makeup rules in favour of a ‘faux pas’ to great effect.

Zoë Kravitz

The High Fidelity and Batman actress’s penchant for extremely natural-looking makeup and experimental hair (who could forget her micro pixie cut?) makes her something of anomaly in the realm of red carpets. Frequently photographed with her freckles uncovered and statement locks, the face YSL Beauty tends always stands out in the best way possible.


One of the few celebrities who do their own makeup, Zendaya has proved time and time again that she can pull off any look, particularly where hairstyles are concerned. From long and natural to choppy and red, the Euphoria star can do it all.


When it comes to makeup, Lizzo isn’t one to play by the rules. The daring musician has fast gained a reputation for not just her hit songs, but her unapologetically bold beauty looks as well. Foregoing the traditional ‘less is more’ rule, the “Juice” singer’s makeup looks typically feature clashing colours, standout eyes and lips (another broken ‘rule’) and striking hair, all with her signature finesse.

Kristen Stewart

Longtime Chanel muse Kristen Stewart has been changing the beauty game for quite some time. Known for her smouldering, signature eye makeup looks, the Charlies Angels and Happiest Season actress rarely goes for a standard smokey, instead opting for unexpected colour and smudged liners with rocker hair.

Indya Moore

Pose star and transgender model Indya Moore has the uncanny ability to make vivid makeup look incredibly polished. From statement eyes with vibrant lips to a monochromatic matching of both, their looks often break the so-called ‘rules’, but always with aplomb.

Ezra Miller

Fantastic Beasts And Where To Find Them star Ezra Miller is a modern beauty icon if we ever saw one (who could forget that trompe-l’œil Met Gala look?). A proponent of individuality over cookie-cutter makeup, Miller has an almost spiritual approach to beauty.

“I see beauty as a hidden truth within, under, and around things,” he told Allure in 2019. “For me, beauty is the reflection of the celestial through the physical. It’s the essence of the beyond as we get to perceive it in the mundane.”

Cody Fern

Cody Fern is an Aussie-born model and actor from American Horror Story, who’s helped redefine masculinity with his boyish features subverted by traditionally femme costuming.

PARIS, FRANCE – MARCH 03: (EDITORIAL USE ONLY) Cody Fern attends the Louis Vuitton show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 03, 2020 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
HOLLYWOOD, CALIFORNIA – OCTOBER 26: Cody Fern attends FX’s “American Horror Story” 100th Episode Celebration at Hollywood Forever on October 26, 2019 in Hollywood, California. (Photo by Rachel Luna/FilmMagic)
LOS ANGELES, CALIFORNIA – JUNE 09: Cody Fern arrives at the Los Angeles Confidential Magazine Impact Awards at The Line Hotel on June 09, 2019 in Los Angeles, California. (Photo by Amanda Edwards/WireImage)

Barbie Ferriera 

Another Euphoria star Barbie Ferriera has been bringing back the classics with her mullet game, as well as revolutionising beauty standards to people beyond a size 8.

BEVERLY HILLS, CALIFORNIA – FEBRUARY 09: Barbie Ferreira attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CALIFORNIA – JANUARY 05: Barbie Ferreira arrives at HBO’s Official Golden Globes After Party at Circa 55 Restaurant on January 05, 2020 in Los Angeles, California. (Photo by Morgan Lieberman/WireImage)
NEW YORK, NEW YORK – JULY 25: Barbie Ferreira at Build Studio on July 25, 2019 in New York City. (Photo by Gary Gershoff/Getty Images)

Trixie Mattel

Drag queen, country singer and beauty makeup guru Trixie Mattel is redefining the beauty standards of both drag queens and everyday folk alike, with big, bold painted on eyes and high volume hair that pays homage to Dolly Parton, the ’60s and ’70s. As Trixie would say, “go big and go bold or go the fuck home.”

NEW YORK, NEW YORK – FEBRUARY 27: Drag queen Trixie Mattel attends the Build Series to discuss “Barbara” at Build Studio on February 27, 2020 in New York City. (Photo by Jim Spellman/Getty Images)
NEW YORK, NEW YORK – SEPTEMBER 06: Trixie Mattel performs onstage during RuPaul’s DragCon 2019 at The Jacob K. Javits Convention Center on September 06, 2019 in New York City. (Photo by Santiago Felipe/Getty Images)
NEW YORK, NY – SEPTEMBER 28: Trixie Mattel attends RuPaul’s DragCon NYC 2018 at Javits Center on September 28, 2018 in New York City. (Photo by Santiago Felipe/Getty Images)

Crystal Methyd (clown up)

Like Trixie Mattel, RuPaul’s Drag Race S12 runner up Crystal Methyd’s looks are iconically memorable: bold lips, clown inspired and with a whooole lot of glitter.

LAS VEGAS, NEVADA – JANUARY 30: Crystal Methyd attends the world premiere of “RuPaul’s Drag Race Live!” at Flamingo Las Vegas on January 30, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
NEW YORK, NEW YORK – FEBRUARY 25: Crystal Methyd of RuPaul’s Drag Race Season 12 visits The Empire State Building on February 25, 2020 in New York City. (Photo by Santiago Felipe/Getty Images)
NEW YORK, NEW YORK – FEBRUARY 26: Crystal Methyd attends ‘RuPaul’s Drag Race Season 12’ meet the queens at TRL Studios on February 26, 2020 in New York City. (Photo by Astrid Stawiarz/Getty Images for VH1 “RuPaul’s Drag Race”)

Kim Chi

Kim Chi is another RuPaul’s Drag Race alumni, creating high concept makeup looks and with her own cosmetics line—Kim Chic Beauty.

LOS ANGELES, CA – APRIL 29: RuPaul’s Drag Race Season 8 alumni Kim Chi poses for portrait at 3rd annual RuPaul’s DragCon at Los Angeles Convention Center on April 29, 2017 in Los Angeles, California. (Photo by Rodin Eckenroth/WireImage)
NEW YORK, NY – MAY 16: Kim Chi attends the RuPaul’s Drag Race Season 8 Finale Party at Stage 48 on May 16, 2016 in New York City. (Photo by Santiago Felipe/Getty Images for RuPaul’s Drag Race)
LOS ANGELES, CA – MAY 10: Kim Chi attends the Finale of Logo’s “RuPaul’s Drag Race” Season 8 at The Orpheum Theatre on May 10, 2016 in Los Angeles, California. (Photo by Tara Ziemba/Getty Images,)


BLACKPINK’s Thai rapper Lisa is a major beauty guru within the Korean beauty space, the face of M·A·C Cosmetics, has a gorgeous smile and has convinced us all in 2020 to maybe invest in bangs again.

INCHEON, SOUTH KOREA – FEBRUARY 18: Lisa of BLACKPINK is seen upon departing at Incheon International Airport on February 18, 2020 in Incheon, South Korea. (Photo by THE FACT/Imazins via Getty Images)
SEOUL, SOUTH KOREA – OCTOBER 29: Lisa aka Lalisa Manoban of South Korean girl group BLACKPINK attends the photocall for BVLGARI ‘Serpenti Seduttori’ launch event on October 29, 2019 in Seoul, South Korea. (Photo by Han Myung-Gu/WireImage)
SEOUL, SOUTH KOREA – JANUARY 19: BLACKPINK Lisa attends Melon Music Awards 2016 (2016 MMA) at Gocheok Sky Dome on January 19, 2016 in Seoul, South Korea (Photo by The Chosunilbo JNS/Imazins via Getty Images)


Like Cody Fern, Yungblud is pushing boundaries as a cisgender male with traditionally femme norms of beauty. The Yorkshire indie rockstar has become best known for his punk rock and grunge meets alt TikTok fashion style: a heavy cat eye, spiky gel hair with bold colour highlights on black, and in a dress or extravagantly camp outfit.

LONDON, ENGLAND – NOVEMBER 01: In this image released on November 08, Yungblud poses ahead of the MTV EMA’s 2020 on November 01, 2020 in London, England. The MTV EMA’s aired on November 08, 2020. (Photo by Ian Gavan/Getty Images for MTV)
LONDON, ENGLAND – FEBRUARY 12: (EDITORS NOTE: Image contains profanity.) Yungblud attends the NME Awards 2020 at O2 Academy Brixton on February 12, 2020 in London, England. (Photo by Jo Hale/Redferns)
LOS ANGELES, CALIFORNIA – JANUARY 26: Yungblud attends the Universal Music Group Hosts 2020 Grammy After Party on January 26, 2020 in Los Angeles, California. (Photo by Gregg DeGuire/FilmMagic)

Lil Nas X

Gay rapper and all-time internet prankster Lil Nas X is no amateur when it comes to a stylistic hairstyle homage to a fave for a day or fantastical costumes and character makeup, donning camp couture and gender-fluid outfits and makeup in his music videos, like his Santa Clause look from his single, “Holiday.

HOLLYWOOD, CALIFORNIA – OCTOBER 14: In this image released on October 14, Lil Nas X poses backstage at the 2020 Billboard Music Awards, broadcast on October 14, 2020 at the Dolby Theatre in Los Angeles, CA. (Photo by Amy Sussman/BBMA2020/Getty Images for dcp )
HOLLYWOOD, CALIFORNIA – NOVEMBER 19: Lil Nas X celebrates his new single “Holiday” by surprising guests at Starbucks where he treated them to peppermint mocha lattes on November 19, 2020 in Hollywood, California. (Photo by Jerritt Clark/Getty Images for Columbia Records )
LOS ANGELES, CALIFORNIA – JANUARY 26: Lil Nas X poses at the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)

Orville Peck

Gay country singer Orville Peck was wearing masks before they were even a thing—and compulsory. Canada’s mysterious masked cowboy keeps his identity hidden and only performs as his musical alias, donning a cowboy hat and fringed mask anywhere he goes.

NEW YORK, NEW YORK – FEBRUARY 12: Orville Peck poses backstage during the Michael Kors FW20 Runway Show on February 12, 2020 in New York City. (Photo by Jamie McCarthy/Getty Images for Michael Kors)
NEW YORK, NEW YORK – FEBRUARY 11: Orville Peck attends the Christian Cowan Fall/Winter 2020 front row at Gallery I at Spring Studios on February 11, 2020 in New York City. (Photo by Michael Loccisano/Getty Images for Christian Cowan )
AUSTIN, TEXAS – OCTOBER 12: Orville Peck performs during Austin City Limits Festival at Zilker Park on October 12, 2019 in Austin, Texas. (Photo by Erika Goldring/FilmMagic)

Billie Eilish

Billie Eilish may be an 18-year-old multi-Grammy award winning singer who’s been labelled the Gen Z poster child, but she’s also a celebrity that’s been changing beauty standards in 2020. From matching mask fits to her iconic green coloured roots, she’s revolutionised the alt beauty community and catapulted it into the mainstream.

HOLLYWOOD, CALIFORNIA – OCTOBER 14: In this image released on October 14, Billie Eilish poses backstage at the 2020 Billboard Music Awards, broadcast on October 14, 2020 at the Dolby Theatre in Los Angeles, CA. (Photo by Amy Sussman/BBMA2020/Getty Images for dcp )
LONDON, ENGLAND – FEBRUARY 18: (EDITORIAL USE ONLY) Billie Eilish attends The BRIT Awards 2020 at The O2 Arena on February 18, 2020 in London, England. (Photo by Jim Dyson/Redferns)
LONDON, ENGLAND – FEBRUARY 18: (EDITORIAL USE ONLY) Billie Eilish performs during The BRIT Awards 2020 at The O2 Arena on February 18, 2020 in London, England. (Photo by Samir Hussein/WireImage)

Rina Sawayama

The SAWAYAMA electro pop meets R&B fave is a pro at redefining beauty trends and bringing back the classics, from ‘90s styles to gorgeous eyeshadow highlights.

LONDON, ENGLAND – OCTOBER 31: Rina Sawayama performs on stage at O2 Academy Brixton on October 31, 2019 in London, England. (Photo by Gus Stewart/Redferns)
LONDON, ENGLAND – MARCH 14: Rina Sawayama attends a party hosted by Tom Ford Beauty and Dazed to celebrate the launch of Tom Ford Extreme at Tom Ford Store Covent Garden on March 14, 2018 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
PRESTON PARK, BRIGHTON, UNITED KINGDOM – 2019/08/03: Japanese-British singer-songwriter and model Rina Sawayama performs on the main stage at Brighton & Hove Pride Festival in Preston Park in Brighton, England on August 03, 2019 in Brighton, England. (Photo by Dave Rushen/SOPA Images/LightRocket via Getty Images)