The YouTube beauty community is mourning the loss of Ethan Is Supreme. The 17-year-old makeup and beauty guru—real name Ethan Peters—was best known for inspiring makeup looks and his clothing brand Hellboy.
Peters’ best friend and fellow beauty influencer Ava Louise broke the news in a heartbreaking tribute to him on Instagram over the weekend.
“This right here is my best friend in the entire world. He was the only person I spoke to for months. I was all alone and struggling and Ethan inspired me again.”
Louise continued, adding that she only saw him just two weeks ago when the young Hellboy owner “flew out to bum ass Rutgers university to see me [for my birthday.] We had our last FaceTime call last night and I am so so so sorry I cut it short. I can’t breathe.”
“This is the worst pain I’ve ever felt. I’ve lost friends but never a best friend. Ethan saw me through my lows and celebrated my highs with me. He was so much more than what you all saw online. His amazing parents have been parents to me when mine haven’t been the best, so please respect their privacy at this time.”
“Ethan fucking Peters I’m gunna make sure you legacy lives on you were meant for so much, the smartest teenager I knew. I hope there’s an afterlife and you’re doing wild shit up there I really fucking do.”
The cause of Peters’ tragic death is currently unclear, but Louise took a moment on Twitter to talk about his struggles with addiction and encouraged others to “please get help.”
“Ethan had an addiction and addiction should not be shamed,” she said. “I’m openly discussing his cause of death to save the next kid from a perc.”
“He was so bright and so smart. He needed to live. He was more than his demons and you all are too. Please get help. Call 1-800-662-4357.”
Others in the beauty community, like MannyMUA, are mourning the loss of a friend and beauty colleague.
“Rest in peace Ethan,” tweeted MannyMUA. “You were so incredibly talented at such a young age. I know he’s made many many mistakes… but to say he deserved to pass away is horrible and inhuman. I pray for his family and loved ones, a horrible loss.”
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