You know that excited, bubbly feeling you get when you’re getting ready to go to your fav artists concert and you’re carefully constructing the *best* outfit and artfully applying your makeup? Lady Gaga fans can look forward to a socially distanced treat that’ll help recapture that glorious mood. In anticipation of her album Chromatica, Haus Labs has just announced that a whole freakin’ Stupid Love eye shadow palette.
Haus Labs is one of the many companies that announced they’d be delaying a product launch due to coronavirus. On April 21, Lady Gaga’s vegan and cruelty-free brand said that they were holding off releasing the Le Riot Lip Gloss and Rip Lip Liner and would instead be focusing on helping in coronavirus relief efforts. Lady Gaga has been pretty busy too. As well as raising over $127 million dollars for COVID-19 relief with her incredible One World: Together At Home concert she also raised $35 million dollars on her own. Not a single shitty ‘Imagine’ cover in sight.
Now that her album Chromatica finally has a (new) release date, mama monster has been even busier. As well as releasing an official tracklist, that confirms collaborations with none other than BLACKPINK and Ariana Grande, Lady Gaga has been slowly drip-feeding us with covetable Chromatica merch.
The eyeshadow palette is directly inspired by the album, named after it’s first single ‘Stupid Love’, and is created in the spirit of the album’s message of celebration and freedom. In an Instagram update, Haus Labs said, “We want you to color your own world. In the world of STUPID LOVE you have the power to break free from self-doubt and shed darkness to embrace a feeling of togetherness & the freedom of expression.”
The 18 shades in the palette are all super highly pigmented and range from bold blues and intense orange to some impressive shimmers. Many of the shadows are also named directly after songs on the Chromatica album.
The looks that Haus Labs and Lady Gaga have shared with the Stupid Love palette demonstrate that despite the pretty intense colour choices, you can achieve some pretty wearable looks with it. It’s a palette as versatile as the woman herself. Haus Labs is also vocally about being a brand for every gender expression. The Stupid Love eyeshadow palette is demoed on a bunch of different skin tones and also a male presenting face on its official product page, we love to see it.
Not content with giving us the tools to serve some serious Chromatica inspired face beats, Lady Gaga has also gone hard with the merch. On her official website, Little Monsters can find everything from shirts, hoodies, sweatpants, crewnecks, mugs, pillows and socks featuring the strong Chromatica aesthetic. What we need to talk about most though, are these bright pink jockstraps.
We talk about wearing your heart on your sleeves but maybe it’s time to… stan in your pants? What if Lady Gaga’s album becomes hits number one fueled by the power of jockstraps?
Talented, brilliant, incredible, amazing, show-stopping, spectacular, never the same, totally unique, completely not ever been done before, unafraid to reference or not reference, put it in a blender, shit on it, vomit on it, eat it, give birth to it.
The palette is dropping on May 19, ten days before the release of the Chromatica album on May 29.
Let’s take a look at the Stupid Love Eyeshadow Palette
All images via Haus Labs.