lancome juicy tubes 20th anniversary back

Lancôme Juicy Tubes Are Back: & Wow Time Really Is A Flat Circle

My phone is telling me it’s 2020, but my heart is telling me it’s Y2K. Between the strong resurgence of vibe-y tie-dye sweats, ’90s fashion and chunky highlights from the cusp of the Millenium and UFOs being legit news from the Pentagon, we are taking it (Bag) Bak, BACK. To celebrate their 20th anniversary, another 2000s legend is pulling up for round two: the truly iconic Lancôme Juicy Tube is back.

Whether you had a collection of these squeezy tubes of dew-goo or they were the aspiration beauty product you admired at your friends and older cousins’ houses, has any lip prod quite lived up to the status of the Juicy Tube? Back in the day, the Juicy Tubes were the covetable, pocketable, shareable go-to for when you wanted the most squishy-jelly looking lips imaginable. Frosted? Even better.

The returned Juicy Tubes are available online for $20 USD (we’re eagerly awaiting the news on when they’re dropping on Antipodean shores). You can expect them in three different finishes: 12 shimmer and sparkle shades, four creamy and four jellies. Just like the Juicy Tubes of memory, we’re working with a simple squeezable tube, slanted applicator and looooots of sweet-scented shine.

It also got us thinking about how far beauty tech/formulations have come. Back in the day, the daring among us tried to work Juicy Tubes as ultra glossy highlights (*so* much hair stuck to our cheeks). Or deployed them to get that glossy eye-lid effect. Thankfully there are way more specialised options for that these days. Ones that are… far less likely to glue your lashes together.

Regardless of our creative misuse of them, we’re glad the Juicy Tubes are back. After too many years of ultra-matte foundations and liquid lipsticks, the return to moisture is refreshing. Like a tall, cold glass of water. Or a slick of Juicy Tube. Moisture is the essence of wetness, and wetness is the essence of beauty.

Lead image via Instagram @lancomeofficial.

Monisha Rudhran (@monishamay) is a writer and chronic Pisces. Formerly at Syrup, she's now a Digital Content Producer at ELLE and marie claire Australia. She’s into trying to be a better person and sparkling water.

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