Selena Gomez’s Rare Beauty has been picking up hype for a while now, but the details so far have been scarce. In an interview with Amy Schumer for Interview Magazine, our fave teen wizard has revealed a lil more about what we can expect from the upcoming line. The biggest takeaway? The line will launch with 48 shades of foundations and concealers.
It’s a commendable effort from a new brand and once again speaks to our Queen Rihanna‘s impact on the beauty industry. The “Fenty Effect” has permanently raised the bar for what people can expect in the way of representation and inclusivity from a beauty brand. A base product launch with six light and tan tones is more likely to get a brand dragged on Estée Laundry these days than featured in a haul video.
The singer has previously talked about her aims with the launch: “Rare Beauty can be more than a beauty brand,” Gomez explained. “I was us all to stop comparing ourselves to each other and start embracing our own uniqueness.” Rare Beauty’s IG is slowly being populated with images of Gomez’s fans and their comments about how they view themselves. Accompanied by sweet personal notes about their “awareness,” the features so far do seem to emphasise diverse representation.
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“I hold my head up high. With every nasty look I receive I smile. With every nasty thought people say about me I brush it off because at the end of the day I’m Jonathan Tamayo, I’m Pink Lemonade and I’m proud to be gender-fluid. And that’s what makes me Rare!” @0pink.lemonade0 #WeAreRare
She explained a little more to Schumer, noting the intense pressure of being under the microscope of your own front-facing camera as a young person atm. “People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”
Gomez also mentioned, that though the line is “very clean and easy,” an overarching goal is opening up a new way to interface with aesthetics, makeup and how it intersects with self care. “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful.” Of course, at the end of the day, Rare Beauty is a brand, selling a product line.
We’ve spoken about untangling self care from the grabby hands of capitalism before, but if you are in the market for a new beauty prod (maybe a red lip as per Selena herself above?) then giving your coins to a brand that’s actively trying to shift the conversation and champion inclusivity ain’t a bad way to go.
Or, y’know, go full sailor styles with a Sailor Moon makeup collection, who are we to stop you. <3