Whom among the fashion set could have predicted that Billie Eilish pioneer the face mask as an everyday accessory?
While she’s always followed her own style path, the delicately bejewelled Gucci number from the Grammys is gonna go down in the annals as one of her most unique. And who, among any of us, would have thought that look would come in the very month before face masks became an essential part of the worlds daily ‘fits. If you need evidence, please note that the most search for fashion item in the world is now an Off-White face mask.
In a recent isolation cleaning frenzy, we stumbled across our P2 masks—remember way back when it was just devastating bushfires and air pollution that was destroying our lungs? In a new effort from Bravado—they’re the merch company behind the likes of Ariana Grande, Justin Bieber, The Weeknd etc—you can now cop masks that are a little more aesthetically pleasing. It’s called We’ve Got You Covered Now, and we particularly enjoy the off-kilter green friend on the Billie Eilish face mask and the “no bad energy” one from Nas.
Featuring designs from all of the above musicians (and a tonne more) the masks are being sold for $15 and actually have another benefit besides looking hard. All of the proceeds are going towards supporting the music industry. Some of the initiatives who’ll be received the much-needed cash are MusiCares and Help Musicians.
The company’s CEO, Mat Vlasic has mentioned that this will likely not be the last in their efforts either: “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
So many industries have been hit hard by forced closures, job losses and decreased revenue during the COVID-19 pandemic and the music industry is no different.
Syrup has written before about ways that you can support your favourite local artists during this period, and if you’re feeling one of these designs why not cop your next festival face shield? An aspirational purchase for when we can finally go to gigs, and, dare I say it, raves again.
Wear ’em, support the creatives who’ve been making the soundtrack to our isolation, but don’t stop washing your hands and social distancing.