Much like every other big event this year—see the VMAs and Emmys—Milan Fashion Week is doing things a little differently to the norm. Prada’s show may have tugged on our fashion nostalgic heartstrings, but Moschino took that thread and ran with it… literally. After announcing Aaron Phillip as the face of their Autumn Winter 2020 campaign, Moschino is giving us even more wonderful news with a runway show that replaced all of its human models and front-row guests with puppets.
Go off, Geppetto.
In a live-streamed showing aptly titled “no strings attached,” fashion house Moschino debuted its forthcoming Spring Summer 2021 collection. The theme: up-side-down. The pieces that were shown off on the runway featured exposed corset boning, petticoats, rough edges, visible seams and inside-out pockets. Only, uhh, instead of having fleshy animate models—y’know, humans—Moschino creative director Jeremy Scott portrayed these new pieces using string puppets and miniature versions of the incoming items. And yes, it was as lovably goofy and camp as it sounds.
In what feels like a scene from Doom Patrol or The Twilight Zone, a human normal sized Scott approaches a puppet show stage, having a real, ‘oh boy, a puppet show!’ moment. Then, a puppet clone of himself—his puppetsona, if you will—wearing a little silver crown and black print on white baggy tee that reads, “I don’t speak Italian but I do speak Moschino,” claps back at his excitement at seeing some stringed entertainment.
“This is not a puppet show,” puppet Jeremy Scott tells human Jeremy Scott, before supposedly draining human Jeremy Scott’s soul and claiming himself as the one true Jeremy Scott, “this is a fashion show.” To be honest, we’ll never know if the current Jeremy Scott is not just the puppet Jeremy Scott’s soul inhabiting his fleshy vessel and if the real Jeremy Scott’s soul is now trapped in the puppetsona he has created.
But, no matter whether you sit on the Great Puppet and Human War, one thing is for certain: this might just be the most adorable and whimsical take on a fashion show—in the midst of a global pandemic that’s preventing us from hosting a traditional show—we’ve ever seen?
Just as the show begins and the curtain calls, we’re led into a cream-coloured French boudoir room in a classic Haussmannian apartment. Puppetsonas of iconic fashion critics like Vogue director Anna Wintour and Hamish Bowles are seated in two rows and cross legged on miniature seats to watch and examine their miniature fashion show. Perhaps after they’ll leave their miniature fashion show to get into their miniature cars and drive their miniature streets to their miniature office to write their miniature stories about the splendid miniature items they saw on display… miniaturely.
Models debut gorgeous garments, dresses, gowns and handbag accessories, floating ever so slightly above ground as their stringed controls dangle in front of them like baited freedom—okay, maybe I’ve been watching too many films by A24. Accompanied with some whimsical and enchanting orchestral music fit for a classic Hollywood production, Moschino’s Spring Summer 2021 collection at the 2020 Milan Fashion Week is one to remember.
And the pieces! The Pieces! Moschino’s SS21 collection is defined by classique Hollywood glamour, gowns and dresses with volume, iconic Moschino-branded handbags, embellished bows and dynamic opera gloves.
You can watch Moschino’s full virtual Spring Summer 2021 collection showing at the 2020 Milan Fashion Week below.