Kanye West’s Presidential Ad Campaign Sure Is *A Lot*

After only being qualified for presidential ballots in 12 states, Kanye West is still gunning to win the 2020 U.S. election, beat Former Vice President Joe Biden and President Donald Trump, and become the President of the United States. With 22 days left till the election, the Yeezy rapper has decided to share his first presidential ad campaign in an attempt to encourage people to write him in their ballot slips.

The race to the 2020 U.S. The Presidential Election has felt like the back half of a three-part piece of performance art. First, Trump and Biden battled it out—and talked over each other—at the first Presidential Debate. Then, the very man who claimed that COVID-19 was a ‘hoax,’ caught the virus and returned to the White House, within days, still contagious and addled with barely tested COVID-19 steroid medication. Days later, we witnessed the Vice Presidential debate where a little fly literally stole the show and 16-year-old Claudia Conway’s TikToks were politically weaponised. 

And now, in a new absolutely bonkers presidential ad campaign shared this morning via a tweet captioned “we stepping out on faith,” the Yeezy rapper Kanye West is sending out his “thoughts and prayers” to voters in hopes they’ll write his name into the ballot. 

In the video, West is seen via a tilted low-angle closeup standing in front of a black and white American flag. To an overly emotional string ensemble soundtrack and B-roll footage of families praying and holding the bible—along with a satellite, firemen and random shots of nature (???)—West delivers—or rather very visibly reads off a teleprompter—a speech that could only be described as trying to reach the word count of an essay due earlier that night.

“What is America’s destiny,” he begins. “What is best for our nation? Our people? What is just? True justice? We have to think about all these things, together as a people, to contemplate our future. To live up to our dream, we must have vision.”

“We as a people will revive our nation’s commitment to faith,” he continued. “To what our Constitution calls ‘the free exercise of religion.’ Including, of course, prayer. Through prayer, faith can be restored. We as a people are called to a greater purpose than ourselves. We are not only a beacon to the world, but we should be servants to each other. To encourage each other. To help each other. To lift up each other, our fellow Americans, so we may all prosper together.”

You can watch the full act of tomfoolery below:

The tweet also links back to his campaign’s page, which is full of prophetic declarations and bible quotes, and a donation section, where you can donate between $20, $100, $200, $500, $1000 and $2800… because sure, an average person is going to be able to donate anything more than $20 to a Presidential candidate???

You don’t have to be a fortune teller named Baba Yaga to predict that Kanye West won’t win the U.S. Presidential Election. I mean, he only has his name on 12 of the 50 states’ ballot slips. But, his attempt at being on the ballot and asking people to write his name in, despite already running as Vice President of the American Independent Party in some states like California, confuses voters. And worse yet, it potentially endangers the Biden campaign’s support—good thing we have @TikTokForBiden.

Julian Rizzo-Smith is a writer and producer. He also claims to be a vine historian, avid connoisseur of low-fi beats, indie hip hop and Kermit memes. In a perfect world, he’d be married to Tyler the Creator, own an Arcanine and a Lapras, and don his own Sailor Scouts uniform. He tweets @GayWeebDisaster, which is also, coincidentally, how one might describe him.